Top 10 Funeral Plans – Compare Costs, Features & Reviews for 2025

Choosing a funeral plan can feel overwhelming, especially with so many providers, plan levels and costs to compare. This guide brings together the Top 10 funeral plan providers in the UK for 2025, assessed across key factors including price, flexibility, transparency and customer satisfaction.

We've used verified review scores, customer feedback, and plan details published by each provider. Our aim is to give you clear, impartial information so you can make the best decision for yourself and your family.

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By Clare Townhill Updated 11 November 2025
Disclaimer: Prices and ratings correct at time of writing.

Quick Summary

  • Customer satisfaction is one of the strongest guides when choosing a funeral plan.
  • Memoria, Avalon, Pure Cremation and Aura lead the way at the very top of Trustpilot scores.
  • Several providers perform well on specific strengths — for example, With Grace offers highly personal service, while Co-op has the widest national network.
  • Golden Leaves continues to stand out as a strong all-rounder, offering competitive value, transparent terms, and consistently high service quality.
  • Ultimately, the right choice depends on what matters most to you — whether that's cost, flexibility, nationwide coverage, or personal service.

 

Compare Funeral Plans

 

At a Glance: Top 10 Funeral Plans (Ranked by Customer Rating)

Provider Trustpilot Score Notes
Avalon 4.9★ (4,271 reviews) Long-established provider with a wide range of plans
Memoria 4.9★ (2,100+ reviews) Straightforward, transparent plans through crematoria
Pure Cremation 4.9★ (22,000+ reviews) UK's best-known direct cremation specialist
Aura 4.9★ (905 reviews) Family-run, highly rated for service and transparency
Golden Leaves 4.8★ (5,100+ reviews) 40+ years' experience, praised for value and transparency
Dignity 4.8★ (2,050+ reviews) Large national provider with its own funeral director network
With Grace 4.6★ (700+ reviews) Independent provider noted for personal service
Golden Charter 4.5★ (2,940+ reviews) Nationwide network of independent funeral directors; allowance model
Co-op Funeralcare 4.5★ (3,432+ reviews) UK's largest provider, wide local coverage
Crystal Funeral Planning 4.5★ (15 reviews) Smaller provider, transparent pricing

 

Note: Providers with fewer reviews (e.g. Crystal, With Grace, Aura) should be interpreted with caution, as smaller sample sizes may not fully reflect the wider customer experience.

Individual Provider Reviews

Avalon

★★★★★ Trustpilot 4.9★ 4,271 reviews

Avalon is a well-established provider with more than 25 years' experience in the UK and Europe. They offer several plans, from simple cremations to more traditional funerals. The Standard Plan is their most popular mid-tier option, providing a full funeral service with cremation and a contribution towards third-party costs.

Available terms
12 months, 24 months, 5-15 years
Monthly from
£37.53 (15 years)
Third party fees
Up to £1,200 (CPI-linked)
Term Deposit Monthly Premium Total Payable Instalment Cost
Pay in full - - £3,895 £0
12 months £100 £316.25 £3,895 £0
24 months £100 £174.57 £4,289.68 £394.68
5 years £100 £79.70 £4,881.70 £986.70
10 years £100 £48.07 £5,868.40 £1,973.40
15 years £100 £37.53 £6,855.10 £2,960.10

 

Please note the instalment costs related to longer payment terms. If you can, you should always complete payment for your chosen plan in the shortest time possible to avoid these fees.

What's Included?

The Standard Plan covers professional services from the appointed funeral director, including all arrangements before and on the day of the funeral. It provides collection and transport of the deceased within mainland Great Britain and Northern Ireland, along with care and preparation (including medical device removal where required). A simple wood-effect coffin is included, together with a traditional hearse and the staff needed to conduct the service. The plan also provides a contribution of up to £1,200* towards third-party costs such as cremation or burial fees, doctor's certificates and minister or celebrant fees.

Note: This £1,200 contribution increases each year in line with the Consumer Prices Index (CPI), the UK's main measure of inflation.

What's Not Included?

The Standard Plan does not cover limousines for family or guests, the purchase of a burial plot, or items such as flowers, catering, obituary notices or memorial masonry. Viewing of the deceased in a chapel of rest is not included, nor are printed orders of service, hymn cards or audio-visual equipment. Costs for headstones, grave maintenance, and repatriation from outside the UK or Northern Ireland also fall outside the plan.

Third-Party Fees

Avalon provides a contribution of up to £1,200 toward third-party costs (cremation, burial fees for an existing plot, doctor's certificate, minister/celebrant). If the actual third-party fees are higher than the contribution at the time of need, the family may have to pay the difference.

Customer Feedback

Avalon is praised for its clear explanations, friendly staff and the reassurance of having everything organised in advance. Customers value the flexibility to update or transfer plans. A few note that costs can be higher than some alternatives, but most feel the service offers good value and peace of mind.

"I recently took a plan out with Avalon… Lyndsay was knowledgeable, friendly and helpful." — John
"They explained everything clearly and made the experience very straightforward. I now have peace of mind." — Peter Rushton
Pros and Cons
Pros
  • One of the highest customer ratings.
  • International cover included.
  • Guaranteed third-party costs.
  • Flexible payment terms.
  • Local, independent funeral directors.
Cons
  • More expensive than some direct cremation providers.
  • Overseas paperwork can add complexity.

Memoria Funerals

★★★★★ Trustpilot 4.9★ 3,200+ reviews

Memoria operates a UK-wide network of crematoria and offers straightforward prepaid plans. They provide four options - Direct Cremation Essentials, Direct Cremation Premium, Personal, and Celebration of Life. We anchor on the Direct Cremation Premium Plan (£1,595), which includes all essential costs for an unattended cremation.

Plan Example Used
Direct Cremation Premium Plan
Payment Option Monthly Cost Term Total Payable Instalment Charges
One-off payment - - £1,595 £0
Instalments (12m) £132.92 12 months £1,595 £0
Instalments (5 years) ~£42.22* 60 months £2,533.20 £938.20 interest

 

*Note: Instalment options with Memoria are provided by Funeral Safe. 12-month payments are interest-free. Longer terms (up to 5 years) include interest charges, as shown above.

What's Included?

The Direct Cremation Premium Plan covers all professional services, cremation fees, and doctors' certificates. It includes collection of the deceased within mainland UK (24/7), care and preparation, and a simple coffin. Ashes are hand-delivered back to the family within 14 days, or can be scattered in the garden of remembrance at the crematorium.

What's Not Included?

The plan does not include a funeral service at the crematorium, a hearse, flowers, limousines, or minister/celebrant fees. Families can arrange a memorial or celebration of life separately, at a venue of their choice.

Third-Party Fees

All essential third-party fees — cremation charges and doctors' certificates — are fully included in the Premium Plan.

Customer Feedback

Memoria is praised for its kindness and professionalism, with staff often going above and beyond to guide families. Customers highlight how patient and supportive the team is during difficult times.

"Everything went so smoothly and I was kept informed all the way through. Staff were so supportive and kind." – Jackie Marshall, Trustpilot
"In the midst of grief I had a hand that guided me through the process, no rush, always considerate, kind and caring." – Neil Burns, Trustpilot
Pros and Cons
Pros
  • Among the highest-rated providers on Trustpilot (4.9★).
  • Operates its own crematoria, reducing third-party costs.
  • Affordable, straightforward plans with financing available.
Cons
  • Less flexibility for families who want a traditional, attended service.
  • Limited choice of crematorium compared to providers with nationwide partner networks.

With Grace

★★★★★ Trustpilot 4.6★ 700+ reviews

With Grace is a newer provider that has quickly built a reputation for transparent pricing and highly personal service. Their prepaid plans range from direct cremation to more traditional attended funerals, with options for families to make choices such as the crematorium, music, readings, and whether to have a religious or non-religious service. At the higher price points, plans also include a traditional hearse, bearers and a family-chosen procession route.

Plan Example Used
Rose Cremation Plan
Payment Option Monthly Cost Term Total Payable
One-off payment - - £1,999
Instalments (12-24 months) from £60 Up to 24 months £1,999
Instalments (3-5 years) from £28.68 Up to 60 months Varies (includes charges)
What's Included?

The Rose Plan covers UK collection, care and preparation of the deceased, a standard coffin, funeral director services, and an attended committal cremation with all cremation fees paid. A committal service is a short attended ceremony at the crematorium, where up to 12 people can gather with music or readings before the cremation takes place. Families can choose the crematorium, readings and music. Ashes are returned as requested or placed in the Gardens of Remembrance. 24/7 specialist family support and guidance with certification and registration are also included.

What's Not Included?

This plan does not cover embalming, flowers, catering, oversized coffins (extra cost), or removal of medical devices. Burial plots, headstones and other memorial items are excluded.

Third-Party Fees

All cremation fees and required paperwork (including doctor's certificates) are fully covered in the Rose Plan, with no hidden mileage or collection charges.

Customer Feedback
"We had an excellent experience with the team. It was very easy to arrange a direct cremation for my partner. The price was very good and well within our budget." – Soo Turner, Trustpilot
"Affordable, kind and respectful – we couldn't have asked for more." – James, Trustpilot
Pros and Cons
Pros
  • Exceptional customer satisfaction
  • Eco-friendly options
  • Guaranteed third-party fees
  • Personalised approach
Cons
  • Smaller network of branches
  • Not the cheapest direct cremation option

Pure Cremation

★★★★★ Trustpilot 4.8★ 27,000+ reviews

Pure Cremation is Britain's bestselling prepaid funeral plan provider and the UK's leading specialist in direct cremations. Their model is simple: they offer just one plan, focused on delivering an unattended cremation with all essential costs included. By removing the ceremony at the crematorium, Pure Cremation makes prepaid funeral planning much more affordable, saving families over £2,000 compared with the average traditional funeral costs (SunLife Cost of Dying 2025).

Plan Example Used
Pure Cremation Prepaid Funeral Plan
Payment Option Monthly Cost Term Total Payable
One-off payment - - £1,750 (£1,700 with £50 discount for single payment)
Instalments Varies 12-60 months Higher than £1,750
What's Included?

The plan includes collection from anywhere in mainland England, Wales and Scotland (including the Isle of Wight and Isle of Skye), transfer to the crematorium, and the use of a solid pine eco-coffin (or suitable alternative). All cremation fees are covered, and ashes are hand-delivered to any mainland UK address, or scattered in Pure Cremation's Gardens of Remembrance if preferred. Families receive full support from the Pure Cremation team, who handle all arrangements.

What's Not Included?

There is no funeral ceremony at the crematorium, and mourners cannot attend the committal. In this context, the committal refers to the point where the coffin is taken into the crematorium for cremation. Unlike an attended funeral, family and friends are not present at this stage. The plan also does not include a hearse, limousine, flowers, or the services of a minister or celebrant. Families wishing to hold a service or memorial can arrange this separately at a venue of their choice.

Third-Party Fees

All necessary third-party costs, cremation fees and doctor's certificates, are fully guaranteed under the plan, with no extra charges.

Customer Feedback

Pure Cremation has more five-star reviews than any other UK funeral provider. Families consistently highlight the professional and caring staff, the simplicity of the process, and the value for money. The main criticism is that unattended cremation may feel impersonal compared with traditional services.

"Very helpful and understanding." – Lorraine M., Trustpilot
"Took out a plan for myself after such a positive experience." – Monica H., Trustpilot
Pros and Cons
Pros
  • Market leader in direct cremation
  • High customer satisfaction
  • Transparent pricing
  • Nationwide coverage
Cons
  • No attended funeral option
  • No burial service

Golden Leaves

★★★★★ Trustpilot 4.8★ 5,000+ reviews

Golden Leaves has been providing funeral plans for over 40 years and is one of the UK's longest-established providers. They offer four main plans — Copper, Copper Plus, Silver and Gold — giving families a choice from simple low-cost funerals through to more traditional services. The Silver Plan is their most popular mid-tier option, making it directly comparable to other mainstream providers. For those seeking a lower-cost option, the Copper Plus Plan (£2,449) provides a simple, family-led cremation service for up to 20 people.

Plan Example Used
Silver Plan
Payment Option Monthly Cost Term Total Payable Instalment Charges
One-off payment - - £3,725 £0
12 months £306.33 12 months £3,725 £0
24 months £184.09 24 months £4,467.16 £742.16
36 months £132.74 36 months £4,827.64 £1,102.64
48 months £107.43 48 months £5,205.64 £1,480.64
60 months £92.53 60 months £5,600.80 £1,875.80
72 months £82.82 72 months £6,012.04 £2,287.04
84 months £76.09 84 months £6,440.56 £2,715.56
96 months £71.19 96 months £6,883.24 £3,158.24

 

Figures assume £49 deposit. Finance provided by Funeral Safe at 16.99% APR representative, subject to status.

What's Included?

The Silver Plan provides the professional services of a Golden Leaves funeral director, including advice on documentation and certification, collection of the deceased within mainland UK (during working hours), care and preparation, and removal of medical implants. A wood veneer coffin, use of the chapel of rest, and a funeral service at the crematorium or cemetery are included, with a hearse, conductor and four pallbearers on the day. The plan guarantees cremation fees (Monday–Friday) and minister's fees, and includes access to bereavement counselling where available.

What's Not Included?

The plan does not include doctor's fees, limousines, embalming, the purchase of a burial plot, or church service fees. If burial is chosen, the Silver plan only provides a contribution equivalent to cremation fees, so families may have to pay any difference in cost.

Third-Party Fees

The Silver Plan guarantees cremation and minister's fees. If you choose burial, the plan only covers an amount equal to cremation costs, so families will have to pay extra for things like the burial plot or interment (i.e. burial) fees.

Customer Feedback

Golden Leaves is consistently praised for its clear information and supportive staff, with many customers mentioning peace of mind from having everything arranged by a trusted, well-established provider.

"The staff were professional and explained everything clearly. I was given plenty of time to decide, with no sales pressure. Highly recommended." - Doreen Forster, Trustpilot
"From the initial call we felt at ease. Our questions were answered and a home visit arranged, handled with confidence and care." - David Gabriel, Trustpilot
Pros and Cons
Pros
  • Over 40 years' experience
  • Strong customer ratings
  • Silver Plan includes a hearse and pallbearers
  • Cheaper Copper Plus Plan (£2,449) available for a simple service
  • Flexible payment terms up to 96 months
Cons
  • Doctor's fees not included
  • Burial coverage limited to a set allowance
  • Extras like limousines and embalming cost more

Dignity

★★★★★ Trustpilot 4.8★ 2,050+ reviews

Dignity is one of the UK's largest funeral providers, with a national network of funeral directors. Unlike many providers, they no longer sell fixed plan levels such as "Amber" or "Pearl." Instead, Dignity offers personalised prepaid plans, allowing families to choose the services they want. This flexibility means plans can be tailored to suit individual needs and budgets.

Costs (example)
Direct Cremation: from around £1,799

Traditional Funeral: from around £3,725
 
Why haven't we included a table of costs?
Other providers publish exact prices and instalment schedules for each plan, so tables are straightforward. Dignity has shifted away from selling fixed packages nationally. Instead, they sell personalised plans through their network of funeral directors. Prices vary depending on location, funeral director, and the exact services chosen. Dignity's website only gives "from" prices — e.g. direct cremation from £1,799, traditional funeral from £3,725. Instalments can be spread up to 5 years, but the monthly costs aren't fixed nationally.
Typical Coverage

Because Dignity no longer sells fixed, named plan levels, the services included can vary depending on location and the family's choices. Instead of listing set inclusions and exclusions, we've outlined the typical coverage and limitations you can expect.

Most Dignity plans cover funeral director services, collection and care of the deceased, a suitable coffin, and use of a Dignity-owned funeral home. A hearse and funeral staff are provided for a traditional service. Cremation fees and minister's fees are guaranteed.

Limitations

Doctor's fees are not included. Burial costs are only partly covered, with a capped contribution of £1,220. Families should also budget for optional extras such as limousines, flowers, embalming, or church services.

Third-Party Fees

For cremations, Dignity guarantees cremation fees and minister's fees. For burials, only a capped contribution of £1,220 is included. If actual costs are higher, the family must pay the difference.

Customer Feedback

Dignity is praised for its professional and compassionate staff, with many reviews noting the care taken to guide families through arrangements. Customers highlight the clear explanations and supportive approach that made a difficult process easier. A few reviews mention communication issues, but overall Dignity is valued for its reliability and nationwide network.

"The service for our mum was excellent — caring, compassionate and professional. We felt fully supported at such a difficult time." William Richards, Trustpilot
"My wishes were respected and everything was clearly explained. The staff were friendly and understanding throughout." — Tina, Trustpilot
Pros and Cons
Pros
  • Large national provider with own funeral director network
  • Flexible, personalised prepaid plans
  • Cremation and minister's fees guaranteed
  • 100% service guarantee if expectations aren't met
Cons
  • Doctor's fees not included
  • Burial coverage limited to a capped allowance (£1,220)
  • Higher overall costs than some competitors

Golden Charter

★★★★★ Trustpilot 4.5★ 2,900+ reviews

Golden Charter is one of the UK's largest independent funeral plan providers, working with a wide network of over 2900 independent funeral directors. They offer five plans — Direct Cremation, Value, Standard, Select and Premier — giving families a choice from simple arrangements through to more comprehensive services. The Standard Plan is a mid-range option that covers more than the essentials, with a funeral procession, pallbearers, and flexibility for families to choose the date and time.

Plan Example Used
Standard Plan
Payment Option Monthly Cost Term Total Payable
One-off payment - - £3,730
12 months £306.75 12 months £3,730
2 years £161.29 24 months £3,919.96
5 years £69.79 60 months £4,236.40
10 years £39.74 120 months £4,817.80
15 years £29.99 180 months £5,447.20
What's Included?

Golden Charter's Standard Plan covers funeral director services and all arrangements, collection and care of the deceased within 25 miles during working hours, and use of a chapel of rest or service rooms. It provides a simple coffin, a funeral procession, a hearse to the crematorium or cemetery, and pallbearers. Families can choose the date and time of the funeral. The plan also includes 24-hour telephone support and advice on certification and registration. A contribution of £1,100 is included towards third-party costs such as cremation or burial fees and minister or officiant's fees.

What's Not Included?

Doctor's fees are not included. The plan does not cover services at a separate location, burial plots or burial fees, embalming, flowers or memorial masonry. Out-of-hours collection and transportation beyond 25 miles may cost extra.

Third-Party Fees

The Standard Plan provides a £1,100 allowance for third-party costs (cremation/burial fees and minister/officiant fees). Families should note that if the actual costs are higher than the allowance, they will need to pay the difference.

Customer Feedback

Golden Charter reviews highlight the professionalism and patience of staff. Customers value the ability to tailor plans and the reassurance of working with local independent funeral directors.

"Everything was explained thoroughly, and I never felt rushed into a decision." — Anne
"Very helpful and friendly service which made a difficult subject easier to discuss." — Malcolm
Pros and Cons
Pros
  • Wide choice of plans, from direct cremation to full-service options
  • Works with local independent funeral directors nationwide
  • Standard Plan includes hearse, procession and pallbearers
  • Flexible instalment options up to 15 years
Cons
  • Third-party costs limited to £1,100 allowance
  • Doctor's fees not included
  • Out-of-hours collection or longer-distance transport may cost more

Co-op Funeralcare

★★★★★ Trustpilot 4.5★ 3,432+ reviews

Co-op Funeralcare is the UK's largest funeral provider, with over 800 funeral homes nationwide. Their prepaid plans range from simple direct cremations to more comprehensive traditional services. The Silver Plan is a popular mid-tier option, offering a full funeral service with transport and pallbearers, while guaranteeing all essential third-party costs.

Plan Example Used
Silver Plan
Payment Option Monthly Cost Term Total Payable Notes
One-off payment - - £3,975 (£3,725 for Co-op members) -
Instalments (6-12 months) Varies 6-12 months £3,975 (£3,725 for members) No extra charges
Instalments (2-25 years) From ~£44.57 Up to 300 months Higher than £3,975 Extra charges apply

 

Instalment costs vary depending on the length of the payment term and whether the plan-holder is a Co-op member. Instalments are provided through Co-op Funeralcare's finance partner (currently Funeral Safe), interest charges apply on terms longer than 12 months. For exact figures, families should request a personalised quote from Co-op.

What's Included?

Collection and care of the deceased; funeral director services; mid-range coffin; hearse and one limousine; funeral service at local crematorium or cemetery; guaranteed cremation fees.

What's Not Included?

Burial plot purchase; flowers, catering, memorial items; embalming (unless requested).

Third-Party Fees

Guaranteed cremation fees; capped burial allowances.

Customer Feedback

Co-op is commended for the compassion and support of its staff, and for the convenience of its wide network. Families often mention how smoothly arrangements were handled.

"The staff were caring, kind and professional — they made the process so much easier." — Rebecca
"Everyone I dealt with at the Co-op was supportive and helpful at a very difficult time." — Gordon
Pros and Cons
Pros
  • Largest UK provider with over 800 funeral homes
  • All third-party costs guaranteed in Silver and Gold plans
  • Wide range of plan options, from Direct Cremation to Gold
  • Bereavement support included
  • Co-OpMember discounts available (£250 off Silver Plan)
Cons
  • More expensive than some independent providers
  • Burial plot or memorial costs not included
  • Extra charges for instalments beyond 12 months

Crystal Funeral Planning

★★★★★ Trustpilot 4.5★ 15 reviews

Crystal Funeral Planning is a smaller UK provider that focuses on transparent, low-cost prepaid funeral plans. They offer three options — Direct Cremation, Celebration of Life, and Traditional — each designed to balance affordability with different levels of service. The Celebration of Life Plan is their most popular mid-tier option, offering an attended cremation service with all essential third-party fees included.

Plan Example Used
Celebration of Life
Payment Option Monthly Cost Term Total Payable
One-off payment - - £2,895
Instalments (12 months) £241.25 12 months £2,895
Instalments (2-8 years) From ~£62.68 48 months example £3,008.64

 

Instalment costs vary depending on the term chosen. Finance is provided by Funeral Safe, with APRs typically between 10.75% and 24.9%.

What's Included?

The Celebration of Life Plan covers funeral director services, cremation fees, and doctor's fees. It provides collection, care and preparation of the deceased, a suitable coffin, and the services of a minister or celebrant to lead the ceremony. Families can attend the cremation service, and bereavement support is included.

What's Not Included?

The plan does not cover a hearse or procession, flowers, newspaper notices, or orders of service. Viewing of the deceased is not included, and ashes delivery to the home is an optional extra (£100). Burial plots and memorial masonry are not covered.

Third-Party Fees

All essential third-party fees - cremation charges, doctor's certificates and minister/celebrant fees - are fully covered under this plan.

Customer Feedback

Crystal receives positive feedback for its simplicity, affordability and personal service. Customers describe the process as clear and dignified, with no hidden costs.

"Can't thank everyone enough. So kind and attentive. It was exactly what my mother would have wanted." — Stuart Parsons
"Crystal was by far the easiest to deal with and no fuss! And despite what others advertise, they are the cheapest." — Alison
Pros and Cons
Pros
  • Transparent, guaranteed pricing
  • All third-party fees included
  • Attended service with officiant
  • Instalment options available up to 8 years
Cons
  • Smaller provider with fewer reviews than competitors
  • No hearse or procession in Celebration of Life Plan
  • Ashes delivery incurs an extra cost (£100)

Aura Funerals

★★★★★ Trustpilot 4.9★ 905 reviews

Aura is a newer, family-run provider that has quickly built a strong reputation for affordable prepaid cremation plans and outstanding customer service. Aura offers three plan options: Direct Cremation (£1,695), Intimate Attended Cremation (£2,395), and the Fully Attended Cremation Plan (£2,995). The Fully Attended Plan provides a complete cremation service with no hidden costs, while families looking for a simpler option can choose one of the lower-cost plans.

Plan Example Used
Fully Attended Cremation Plan
Payment Option Monthly Cost Term Total Payable
One-off payment - - £2,995
Instalments (12-24m) ~£124.79 Up to 24m £2,995
Instalments (5 years) £79.33 60 months £4,759.95
Aura's Direct Cremation and Intimate Attended Plans can also be paid over 5 years. On this basis, interest adds ~£999 and ~£1,411 respectively. Finance is provided by Funeral Safe (19.99% APR representative). 12–24 month instalments are interest-free.
What's Included?

All Aura plans include cremation fees, a simple coffin, 24/7 collection from anywhere in mainland GB, care and preparation of the deceased, removal of medical devices, ashes hand-delivered within 21 days, and support from Aura's "Angels" team. The Fully Attended Plan also provides a full cremation service at a chosen time, with unlimited guests.

What's Not Included?

Minister or celebrant fees are not included (families must arrange and pay separately). Plans do not cover embalming, flowers, limousines, processions, or burial plots. Repatriation from outside Great Britain is also excluded.

Third-Party Fees

Aura guarantees that all cremation-related fees are included in the plan price. There are no hidden charges.

Customer Feedback

Aura is consistently praised for being caring, responsive and transparent. Families say the process feels straightforward but never rushed, with staff answering every question with patience.

"I simply cannot fault Aura, they were very respectful and caring of my mother." — Angela Mallion
"You offered a first-class service for my late wife, Janette… reassuring to know she was treated with dignity." — Andrew
Pros and Cons
Pros
  • One of the UK's top-rated providers (4.9★ Trustpilot)
  • Transparent pricing with no hidden fees
  • Interest-free instalments up to 24 months
  • Wide choice of cremation services, from direct to fully attended
  • National coverage with 24/7 collection
Cons
  • Minister/celebrant fees not included in attended services
  • Interest charges significant if spreading payments over 5 years
  • No burial plans offered

Conclusion

Choosing a funeral plan is a personal decision, and there is no single "best" option for everyone. The right plan depends on what matters most to you — whether that's keeping costs predictable, having flexibility in payment options, securing a trusted local service, or ensuring a simple process for your family.

Our review highlights that customer satisfaction, transparency, and service quality vary between providers, so it's worth comparing carefully before you decide. Trustpilot and Feefo reviews can give you a good sense of real customer experiences, while provider websites set out the practical details of what is included and what isn't.

Golden Leaves stands out for its strong all-round performance - high levels of customer satisfaction, flexible payment options, and a trusted reputation, making it a solid choice for many. But as with all financial decisions, the best plan is the one that fits your priorities and gives you peace of mind.

 

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