Dignity Funeral Plans Review

  • plans guarantee your cremation fees at today's prices: most plans only make a contribution
  • the Diamond Plan received a 5 Star Defaqto Rating
  • bio-degradeable coffins
  • competitive monthly payment options
  • Dignity funerals offer nationwide coverage
  • the highest allowance of £1,220 for burial funerals

Read our Dignity Funeral Plans Review to understand the benefits and pitfalls; and then read our other funeral plan reviews.

Who is Dignity?

This funeral plan review will focus on Dignity funeral plans, the market leading plan provider who launched the first funeral plan in 1985.   

In addition to providing funeral plans, Dignity also own their own funeral directors throughout the country and are the largest single operator of crematoriums; so a well established company. (plans can be used at any crematorium though – not just Dignity owned crematoriums). 

What plans do they Offer?

In addition to contribution style plans versus fully guaranteed funeral plans, most plan providers offer 3 or 4 levels of service.

Typically there will be a standard, midrange and superior funeral plan, the main difference between the three being the quality of the coffin and whether limousines are included for the family.

More recently though to help with tighter budgets and more simple requirements, a number of funeral plan companies now offer a Limited or Simple funeral plan, which provides the essential funeral services but includes some restrictions such as the times of the funeral service or the allocation of funeral director.

As we have compared the funeral plan market and chosen to recommend Dignity here is a list of services included in their 4 guaranteed funeral plans and the cost of each plan.


Services included in each plan
Limited Plan
Amber Plan (standard)
Pearl Plan (midrange)
Diamond Plan (superior)

For a cremation funeral the plan will:

Guarantee to cover funeral director services as listed in your chosen plan. Plus the crematorium fee & the minister's or officiant's fee equal to the amount paid for a standard funeral service


For a burial funeral the plan will:

Guarantee to cover funeral directors services as listed in your chosen plan. Plus a generous allowance of £1,220 towards burial costs, plot & minister's fees and if it's not all used the surplus will be returned to your estate (other providers don't do this). This contribution increases each year in line with RPI for the plan.s duration.


Guarantees that your family will have no more to pay for a cremation funeral

For cremation funerals that there will be no more to pay for the services as detailed in the plan regardless of when the plan is needed and how much prices increase by in the future, in addition to funeral director's fees, this includes the cremation & minister's fees - something other plans may not. 


Arranging the funeral service

Your family will receive the funeral director's guidance & advice on all aspects of arranging the funeral. Registration of the death & collection of all the necssary paperwork.


Transportation of the deceased

Collection & transportation of the deceased to the Funeral Directors premises at anytime, 24 hours a day within a 50 mile radius.


Care of the deceased prior to the cremation or burial

The funeral director will provide preparation and care of the deceased before the cremation or burial takes place - this does not include embalming, as this practice is not carried out as standard with today's modern preservation techniques (although for a small additional charge the funeral director will do this for you if required).


Viewing of the deceased in a private chapel of rest by agreed appointment

Unlike some plans with Dignity this is included with all levels of plan at no additional charge.

Normal office hours
Normal office hours

The coffin: (fully lined & fitted)

The funeral director will provide a range of coffins to choose from, determined by the level of service.

Wood effect
Quality wood effect
High quality wood veneer

Funeral procession including hearse

From your home or funeral home to a service location (fees and costs at a separate location not included).

Directly to crematorium
Directly to crematorium
To service location & then to crematorium
To service location & then to crematorium

All plans come with a hearse, but you can choose whether you want limousines

One limousine will carry between 6 or 7 people.

One limo
Two limos

Attendance of funeral director & staff at the service

This will include the funeral director, the driver & pallbearers on the day.


Personalise the plan at any time

You can make special requests either when you apply for the plan or at anytime, such as, hymns, readings, music etc. Please note that requests for specific items outside of the plan, for example, coffin types or other of  significance could incur additional charges.

average cost of a funeral
help with funeral costs

If you move home, your plan comes with you

Should you move home your plan moves with you to a new nominated funeral director, at no extra cost.


Ability to make additional contributions

You may wish to make additional contrbutions towards any "additional requests" during the lifetime of the plan. These will increase each year in line with RPI  .

funeral costs

Complimentary thank you cards

Thank you cards provided (not all plan providers will offer this).


Mutual agreement on the time and day during normal hours

Limited Plan: A restricted choice of date and time for the funeral will be available. Typically this means that with the Limited Funeral Plan the service will take place before 10.30am or after 3.30pm Tuesday-Thursday. You may not make any additional contributions towards the costs of any special requests. Not available on the Isle of Man..


National network of Funeral Directors

Dignity have over 1,200 owned or approved funeral directors. Please note that the Limited Plan has a restricted choice from approximately 800 Funeral Directors.


Which funeral services are guaranteed?

The all important part of the funeral plans review that helps you understand if there will be anything left for the family to pay:

Guaranteed Services

All of the four Dignity funeral plans guarantee the funeral directors services which essentially means there will be nothing more to pay for the use of the chapel of rest, the cremation funeral service ( for burials the £1,220 contribution can be used to pay for the burial service), the coffin and hearse (and limousine depending on level of service chosen as detailed in the plan).

The main feature that makes the Dignity Funeral Plan stand out against most other plans is that it is only one of two plan providers on the market that also actually guarantees the cremation fees and minister’s fees too; so a more comprehensive funeral plan for your money.

Service Not Guaranteed

All the services included in the plan for a cremation funeral are fully guaranteed.

If you prefer the burial option then the plan includes one of the largest allowances of £1,200 that increases in line with RPI.

Although not a guarantee, the plan is more comprehensive than most as the allowance can be used in its entirety for any funeral costs such as help with the plot, the reception or funeral flowers and if there is any money left over, it is paid back to the family or estate. Most other funeral plans restrict the use of the allowance just to the actual burial or interment fees and if you don’t use it all, you lose it.

Will there be more for my family to pay?

All the cremation services included in the plan are guaranteed with nothing more to pay however the plan doesn’t include a second doctors certificate. Although this is currently required everywhere in the UK apart from Scotland, the law is soon to change meaning this won’t be necessary. As Dignity didn’t want customers paying for a service they won’t need in the future, they removed this element from their funeral plans.

If you choose the burial option there could be more to pay if the costs exceed the £1,220 allowance (or whatever it has grown to) included in the plan.

What is the Dignity Defaqto Star Rating for each of their plans?

To assist in your funeral plan review, Defaqto the independent researcher of financial products has rated Dignity Funeral Plans according to their level of service.

The Dignity Diamond plan along with the superior plan they offer through Age UK was rated 5 stars, which is the highest rating achievable. The midrange Pearl plan was rated 4 stars and the Amber and Limited plans were each awarded 3 stars. 

How can I be sure my money is safe?

Another very important part of this funeral plan review is to note that Dignity is registered and regulated by the Funeral Planning Authority (FPA) so therefore has to abide by their strict rules and code of conduct.

When you buy a Dignity funeral plan your money is held in the National Funeral Trust which is a completely separate entity to Dignity; therefore if anything were to happen to the company, the trust fund with your money in it would remain intact ready to pay for your funeral services.

In addition to annual independent audits, Dignity also produces a report every year of its findings so everything is transparent.

How can I pay for my funeral plan?

With a Single Payment

The cheapest way to buy a funeral plan from Dignity is either to pay in one go, or spread your costs over 12 months and you won’t incur any additional fees.

Monthly Instalments

If you prefer to spread your payments over a longer period, Dignity offer instalments between 1 and 25 years depending on age, with no deposit. With this option payments should be complete by the age of 85. (Payments over 12 months are permissable at any age).

Dignity also offers flexibility with monthly instalments so if you wish to pay more into the plan from time to time, or pay the balance off early, you can do so. 

Is there an age limit on the Dignity funeral plan?

Dignity funeral plans have a minimum acceptance age of 50 however no maximum threshold (unless you are paying by monthly instalments as mentioned above). 

Can I choose either a burial or cremation funeral?

The plan works for both options so you can choose either a cremation or burial funeral when you apply. Alternatively you can state that you are ‘undecided’ and choose your preferred option at a later date or leave it to the family to decide.

Can I cancel my funeral plan?

When you apply for your Dignity funeral plan you have a 30 day free cancelation period giving you time to review all of the details and if you are not entirely happy, you can cancel the plan and receive a full refund.

If you cancel your funeral plan after this period you will receive a refund of the money paid, minus a cancelation fee of £395.

Who will my funeral director be?

They work with over 1,200 funeral directors across the UK; 800 are owned by Dignity Funerals with a further 400 approved independent funeral directors who accept their plans. You can therefore choose one of these companies or Dignity will allocate a local funeral director who is closest to your home address.

What happens if I move home?

If you move the Dignity funeral plan moves with you at no extra cost and they will allocate a new nominated funeral director to your plan.

Do Dignity Funeral Plans offer any additional features?

The main features on the Dignity plans are the full guarantee for the cremation fees and minister’s fees included in the plan and also the full flexibility of the allowance included in the burial option that can be used for any aspect of the funeral, including help buying the burial plot. And any money left over from the allowance is paid back to the family or estate.

*Prize Draw Terms & Conditions

Terms and Conditions of the Dignity Cash Prize Draw to win £10,000.

  1. In these Terms and Conditions, the term “Plan Owner” means the person in control of the Funeral Plan either;
    1. By purchasing a funeral plan for yourself, or
    2. By purchasing a funeral plan on behalf of someone else and being named as the sole point of contact regarding the plan

Unless you, as the Plan Owner, specify your wish to opt out (see paragraph 5 below) and subject to eligibility (see paragraph 3 below for eligibility), you will be automatically entered into the “Dignity Cash Prize Draw” (the “Draw”) when you purchase a “Qualifying Plan”.

In these Terms and Conditions, the term Qualifying Plan, constitutes as the purchase of either; an Age Co Prepaid Funeral Plan or, a Dignity Prepaid Funeral Plan from Dignity or any of their participating Funeral Plan Partners, between 17th September 2018 and 20th December 2018.

  1. The Draw is free to enter with the purchase of a Qualifying Plan and there is one prize of £10,000 (ten thousand pounds sterling) (the "Prize"), available to be won by an eligible Plan Owner (see paragraph 3 below for eligibility).
  2. Eligibility:
    1. Where a Qualifying Plan is purchased, the Plan Owner shall be entered into the Draw;
    2. The Plan Owner of a Qualifying Plan must be resident in England, Scotland and Wales.
    3. For the avoidance of doubt, residents of Northern Ireland are not eligible to enter the Draw.
    4. Your application for one of the Qualifying Plans must be received and accepted by 20th December 2018.
  3. Entry to the Draw will not affect any of the terms or conditions of the Qualifying Plan.

By entering the Draw you, as the Plan Owner, are deemed to have accepted and agreed to these terms and conditions.

  1. If you do not wish to enter the Draw, please inform the Promoter. You can call Dignity on 0800 389 9277, email planinfo@dignityuk.co.uk or write to Dignity Funeral Plans, Prize Draw Winner, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP.
  2. Employees of any companies within the Dignity plc Group of companies or their associates, affiliated or subsidiary companies, Partners and their families, agents, appointed representatives or anyone connected with or involved in the administration of the Draw are not eligible to enter the Draw.
  3. If you as the Plan Owner, or your Personal Representatives after your death, cancel your Qualifying Plan, you will automatically be removed from the Draw. If you take a new Qualifying Plan at a later date, and meet all of the requirements in paragraphs 1-3, you will be automatically re-entered into the Draw.
  4. Entries that do not comply in full with these terms and conditions will be void or refused. The Promoter does not accept any liability for any communications lost, damaged or delayed in transit.
  5. Entry to the draw is limited to one per person, regardless of how many Qualifying Plans they purchase.
  6. The winner will be selected at random from all eligible Qualifying Plan Owners on Monday 8th April 2019 (the “Draw Date”).
  7. The winner will be notified by phone (the “Notification Call”) within 7 days of the Draw Date and for the purpose of validating their entry, they will be required to confirm further details to the Promoter before the Prize can be released. Where the Promoter cannot make contact with the winner via phone, the Promoter will notify the winner by post with a letter (the "Notification Letter").
  8. Payment of the Prize will be made by cheque within 21 days of the Promoter successfully contacting the Winner.
  9. Subject to paragraph 20, the Prize is not transferable and no alternative is available.
  10. The Promoter reserves the right to vary the delivery method of the Prize if circumstances beyond its control make it necessary to do so.
  11. If the winner does not respond to the Promoter within 30 days of being notified by the Promoter, then the winner’s prize will be forfeited and the Promoter will be entitled to select another winner in accordance with the process described above.
  12. The Promoter reserves the right to withdraw this offer or amend these terms and conditions at any time without notice, where it is necessary and reasonable to do so.
  13. Details of the name and county of the winner can be obtained by writing to the Promoter at Dignity Funeral Plans, Prize Draw Winner, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands, B73 6AP, after Monday 6th May 2019.
  14. The Promoter's decision shall be final and legally binding on all entrants. No correspondence will be entered into.
  15. By entering the Draw, you agree that the Promoter will not be responsible or liable to compensate the winner or accept any liability for any loss, damage or personal injury whatsoever suffered or sustained in connection with this Draw (including but not limited to direct, indirect or consequential losses, loss of profit, income or goodwill), and the use of any Prize or any act or omission (whether negligent or not) of the Promoter or its affiliates, save for any liability which cannot be excluded by law. Your statutory rights are not affected.
  16. Should an eligible Plan Owner die before the Draw Date, then the eligible Plan Owner shall nevertheless continue to be eligible for the Draw and be capable of winning the Prize. If a deceased eligible Plan Owner is drawn as the winner of the Prize, or if a winner dies before receiving the Prize, the Prize shall be paid to the deceased winner's estate or relevant personal representative on behalf of the deceased winner's estate.
  17. If any of these paragraphs should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining paragraphs shall survive and remain in full force and effect.
  18. These terms and conditions shall be governed by and construed in accordance with English law and any disputes arising out of or in connection with these terms and conditions, whether of a contractual or non-contractual nature, shall be subject to the exclusive jurisdiction of the Courts of England and Wales.
  19. Personal data supplied during the course of this promotion will only be processed as set out in the Promoter's Privacy Policy

The Promoter of this free prize draw is Dignity Pre Arrangement Ltd, 4 King Edwards Court, King Edwards Square, Sutton Coldfield, West Midlands B73 6AP (the "Promoter").

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Our Dignity funeral plans review verdict

The fact that Defaqto has rated Dignity funeral plans the highest star rating achievable for each of the levels of service we think speaks volumes.

As an independent comparison and information website, we used to work with a range of different funeral plan providers such as Golden Charter, Golden leaves, Avalon and Perfect Choice. However because of the comprehensive nature of the plan, we found that most times we were recommending Dignity funeral plans to our customers. Therefore we made the decision to only recommend Dignity plans because we believe they truly offer value for money. 

They are easy to understand and do exactly what you think a funeral plan should do when looking to arrange a cremation funeral – they guarantee all of the services included in plan.

Third party costs for burial fees aren’t guaranteed but the allowance included in the plan is one of the largest and comes with complete flexibility – this means that it can even be used to help pay for the burial plot. What’s more if the allowance isn’t fully utilised, any remaining funds are either paid back to the estate or to the family.

In addition, Dignity is registered with the Funeral Planning Authority and has won numerous awards for their quality of service. In fact they are the first company in the UK to have been awarded the BSI Kitemark for their Customer Services.  

Our verdict on the Dignity plan – comprehensive value for money plans offered by a well established award winning company.

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