About Us

Launched in June 2013, Over50choices.co.uk is an online comparison site specialising in later life planning for the over 50s age group, including; funeral planning, equity release, Wills, health, life and most general insurance products. We offer a wide range of personal finance products and utility services. Quite simply we give you 'choices'!

We are trusted members of the:

Equity Release Council

National Association of Funeral Directors

Our objective is to present simple, easy to read information and guides that help you put plans in place and make more informed financial decisions.

We are Independent, meaning that we are not owned by any corporate companies and offer products and services we believe can help make a difference.

In addition to our range of insurance, energy and financial products, we focus significantly on funeral planning; a subject we believe is of great importance.  We appreciate that although death is the one thing we all have in common; it is not a subject we like to talk about.  But by talking about it and taking time to put plans in place, you really can make life that little bit easier for those you care about, both financially and emotionally.

Our founder and Managing Director, Ashley Shepherd has 30 years financial services experience and created Over50choices following his fight with prostate cancer in 2010, inspiring him with his wife Claire to create a helpful source of information to people approaching later life or those who needed to put end of life planning plans in place.

Through their combined experience of over 50 years in financial services and more latterly life insurance and funeral plans for the over 50s, we can provide you with the widest funeral planning choices in the UK.  Whether you want information on arranging a funeral, making a will or personalising a funeral service, or you want to compare and buy a funeral plan, we can help you with it all.

We are proud to say that we are authorised by the Financial Conduct Authority (FCA) who regulate the financial services industry in the UK. This means that you can be sure we comply with their rules and guidance and that our customers are treated fairly. As an authorised company, we can not recommend or give advice on specific products but we can provide information to guide you through your options and help you make the right decision for you.

Feefo logo


We have been featured on:

BBC News guardian daily telegraph funeral plans over 50 life insurance high50 logo funeral plans
Feefo logo

We have become a recognised source of information for the Over 50s and our customers have given us the highest form of praise with their customer service ratings that you can see form our Trustpilot results here.

Don't miss out...

Sign up to our monthly newsletter for the latest updates

Our trusted partners

First Choice Health
Distinct Cremations
Age Partnership
Golden Leaves Funeral Plans