Vitality Life Insurance Review

  • Over 4.4 million customers worldwide
  • An innovative focus linking life insurance to health and wellbeing
  • Wide range of product and premium options

When you have read this review and would like to make life insurance comparisons please click on the "Get a Quote" button.

Compare life quotes

About Vitality Life

This is a large company, owned by Discovery Holdings – a global organisation with over 4.4 million clients.

In 2007, Discovery merged together with PruHealth and PruProtect in a joint venture.

In 2014, it purchased 100% of the joint venture shares and formed Vitality Health and Vitality Life. These are sometimes branded as “VitalityHealth” and “VitalityLife”.

For your peace of mind, Vitality Life is regulated by the Financial Conduct Authority (FCA).

Vitality Life insurance options

Life Insurance

Vitality Life’s product pays a lump sum to your beneficiaries in the event you die within the term of the cover. As with any life insurance review, the policy will be seen to contain terms and conditions confirming the situations covered and those which are not.

The amount of cover you select and the period over which it is applicable (the term) is decided by you. You must be between the ages of 17 and 75 at the start of the policy. Policies will terminate at 90 years of age.

You can add both serious illness and income protection cover to the plan – see below.

Variable term options are also available, offering:

  • decreasing cover, meaning the amount covered decreases over the term in line with a reducing debt (e.g. a mortgage, though the benefit is not restricted to that alone) or your family’s need for your income generation;
  • indexed cover – where the sum payable rises in line with an external factor, typically meaning an increase in line with inflation. This means your beneficiaries wouldn’t see the value of the sum you’re covered for reducing over time as costs in life go up;
  • fixed cover – where the amount insured remains unchanged throughout the entire term. 

Serious Illness Cover

  • Vitality Life’s cover in this area will pay out a lump sum to your specified beneficiaries in the event that you suffer from one of a specified number of serious illnesses;
  • the sum paid out varies with the most serious illnesses receiving the highest amounts and a percentage of that maximum being paid out for more minor conditions.

The money can be used to help you and your family cope with the additional expenses that can arise when serious illness strikes

Income Protection Cover

Vitality Life offers a policy designed to generate a regular monthly income for you or your family, should you be unable to work as the result of an insured medical condition or following an accident.

The cover will continue until you are fit to return to work. Qualifying terms and conditions will apply. 

Whole of Life Cover

If you’re conducting your Vitality Life Insurance Review, it’s worth noting that you can typically add “whole of life” cover as an option.

This option allows your beneficiaries to receive a lump-sum payment when you die, at whatever age.

It is a product option typically aimed at those who perhaps no longer require larger amounts of life insurance to protect a young family or mortgage but who wish to leave something behind for their funeral expenses or any other reason.

Mortgage Life Insurance

This is essentially an insurance policy aimed at helping you or your family deal with the mortgage in the event you’re unable to contribute.

Vitality Life’s cover comes under two headings:

  • mortgage incapacity cover – this generates regular monthly payment of your mortgage, for a specified period of time, in the event you’re too ill or otherwise unable to work. Specified illnesses, conditions and circumstances apply;
  • mortgage life cover – where your outstanding mortgage would be paid off in the event of your death.
Compare life quotes

Reasons why you may consider Vitality Life’s life insurance plans

Some of the key attractions of these plans and ones which might make Vitality Life’s products attractive in a life insurance review might include:

  • large premium discounts available (up to 40%) if you subscribe to their fitness services “Vitality Optimiser”;
  • a corporate orientation that tries to focus on keeping you healthy;
  • very wide range of conditions covered (174) under serious illness cover;
  • additional rewards and gifts such as cinema tickets and fitness trackers;
  • Protect life cover, which means even if you claim under serious illness cover provisions, your life insurance is not affected;
  • policies exist for various personal circumstances, such as individuals, couples, businesses, families;
  • options for retiree-specific cover and lower premiums;
  • family income benefit options – allowing you to break up the payment of benefits in the event of your death into chunks, so as to provide your beneficiaries with more manageable regular sums;

How to get a Vitality life insurance plan quote

Whilst Vitality have a comprehensive range of options our advice is to always compare the market and speak to an adviser who will find the best deal to suit you.

This takes no longer than 10 minutes and we promise only to call you once unless you ask us to.

Yes, I'm happy for someone to call me

We are confident that using our service our qualified advisers will save you money, however, If you prefer you can go directly to the Vitality website.


Life Insurance

Get a Quote

We will compare Vitality with other plans for you

Did you find this information helpful?

We work with

First Choice Health
Age Partnership

How this site works

Our aim is to provide you with clear and accurate information to help you research your chosen financial products and services. The material on this site is for general information only and does not constitute any form of advice or recommendation.

If a link has an * by it, it means it is an affiliated link to an insurance company or broker that may result in a payment to the site. Should you use the equity release calculator, speak to an Age Partnership adviser and take out a plan out using their services, we receive a commission, however this will not affect the price you pay.

Also, from time to time you may see advertisements from third party companies who pay us a fee to advertise their services on our site.

None of the above arrangements constitute advice or recommendations, as other products and companies are available. You should always obtain independent, professional advice for your own situation.

The information provided on this site is accurate at the date of publication, occasionally however, things will change before we have had the opportunity to update them, so please do check. Always do your own research and take independent advice.

We do not investigate the solvency of any company mentioned on our website and are not responsible for the content on websites we link to.

Over50choices is an independent company and regulated by the FCA (No.594280) for insurance products only and a member of the Equity Release Council.