About LV (Liverpool Victoria)
What was originally the “The Liverpool Independent Legal Victoria Burial Society” was formed in 1843 in Liverpool. At its grass roots level, it was a society aimed at helping the poor to contribute to a fund that would help bury their loved ones.
Today it has grown to become a large company (a Friendly Society) with assets of £14billion and 5.8 million customers, around 1.1 million of whom are members.
Liverpool Victoria has no shareholders and is owned by its members, who are all the policyholders of Liverpool Victoria Friendly Society Limited. Holders of policies issued by subsidiary companies, for example, car insurance, are not members.
It is commonly branded in the modern world as “LV” or sometimes “LV=” as in “LV= Life Insurance”.
They have a very large portfolio of product lines covering investment, insurance, life insurance and pensions.
As a friendly society, their culture permits and encourages a degree of participation from members in things such as the election of members to the board.
For your peace of mind, LV is regulated by the Financial Conduct Authority (FCA).