Pure Cremation Review

  • Owned by experienced funeral directors, dedicated to direct cremation
  • Collection throughout England and Wales at no extra cost
  • Ashes returned to the family if required free of charge
  • Competitively priced at £1,595
  • Excellent customer reviews

You may wish to compare Pure Cremation with other direct funeral providers by clicking the "Compare Plans" button.

Who is Pure Cremation?

Owned and managed by funeral directors with over 30 years experience, Pure Cremation was launched in 2016 as the requirement for simple direct cremations without an actual funeral service grew.

Based in Newbury, Berkshire, Pure Cremation offer their direct cremation services throughout England and Wales, utilising the services of a number of crematoriums. They are also currently in the process of building their own purpose built crematorium and use solid pine eco coffins and biodegradable urns for ashes as part of the management of their carbon footprint.   

Owning their own crematorium, which is due to open for direct cremation in December 2018 will mean Pure Cremation will handle every part of the service offered; from collection by one of the experienced fleet of drivers to hand delivery of ashes.

What prepaid direct funeral plans do they offer?

Pure cremation offer two forms of direct cremation service; an ‘at need’ service for people who wish to arrange a simple cremation funeral for someone who has just died and a ‘prepaid direct cremation plan’ for those wanting to plan for the future. For the purposes of this direct funeral plan review we will concentrate mainly on the ‘Prepaid’ option, however for those who are looking to arrange a direct funeral straight away, here are some brief details on the service provided:

At need service – The ‘at need’ package is a simple direct cremation without a funeral service. For a one off cost of £1,195, the service includes collection from any hospital or coroner’s mortuary in England and Wales, cremation fees and doctor’s fees if applicable; a solid pine eco coffin and either the scattering of ashes in a garden of remembrance or return of ashes by hand delivery if preferred.

Additional costs of £250 are incurred when collection is from home, a nursing home or hospice any time of the day or night.

Prepaid cremation plan – the prepaid plan is £1,595 and includes the services required for a simple direct cremation in the future, again without a funeral service.

The plan includes collection anywhere throughout England and Wales 24 hours a day; cremation fees and doctor’s fees if they apply, a solid pine eco coffin and the return or scattering of the ashes.

With both options any additional charges for ferry crossing from the Isle of Wight or Isle of Man would need to also be paid for.

You can find out more about direct funerals on our main direct cremation page.

Will there be more for my family to pay when the time comes?

The includes all of the services as listed and doesn’t charge for transportation anywhere throughout England and Wales, which is different to many direct funeral plans that charge when collection is made from the home or nursing home.

The professional fees are fully guaranteed with nothing more to pay and they include an allowance for the cremation fees and doctor’s fees if applicable (the law is soon to change which means these latter fees won’t be relevant in the near future).

If these third party fees are above the allowance, which is based on the price Pure Cremation currently pay for these services, there could be more to pay however they state that this is unlikely due to their purchasing power and the performance and growth of the trust fund.  

How can I be sure my money is safe?

When you pay for a Pure Cremation direct funeral plan your money is ethically invested in a trust fund, which is a completely separate entity. Therefore if anything were to happen to Pure Cremation, the trust fund remains intact and will either use another company to carry out your direct cremation services, refund the money paid in minus the admin fee or pay the current value of the plan to a funeral director chosen by your family.

The money can only be removed from the trust fund if you cancel the direct funeral plan or on death – in which instance a copy of the death certificate would be required.

Pure Cremation are also in the process of registering with the Funeral Planning Authority which means your money will also be protected by their Safeguards.

How can I pay for my direct funeral plan?

With a Single Payment

You can choose to pay in one go or spread your payments over 6 months without incurring any additional fees. This is the cheapest way to buy a Pure Cremation funeral plan.

Monthly Instalments

If you do prefer to spread your costs over a longer period, you can pay for your plan over 1, 2, 3 4, or 5 years.

You do pay extra for spreading your costs over a longer period but this might appeal to those who want to stick to a budget.

Is there an age limit on Pure Cremation Plans?

As long as you are 18 or above you can buy a plan.

Can I cancel my plan?

You can cancel your direct cremation prepaid plan at anytime. If you cancel within your initial 14 day review period you will receive a complete refund. If you cancel after this period you will receive your money back, minus the admin fee of £350.

What happens if I move home?

If you move the direct funeral plan moves with you at no extra cost, as long as it is within England or Wales. Just let Pure Cremation know your new address and they will update your details at no extra cost.

Our Pure Cremation Review Verdict

As one of the first companies to offer a simple direct funeral, Pure Cremation are experts in the field and have written a ‘direct cremation code of conduct’ they abide by to completely reassure customers on the service received and the way the money is handled.

Although they cannot completely guarantee the third party costs, the way the business is run and also the fact that they are building their own crematorium does mean they aim to provide a direct cremation plan that encompasses all services required for the one off fee of £1,595.

As mentioned, the fact that there are no extra charges for collection, regardless of whether death occurs at home, in a hospice or nursing home or in hospital is really refreshing. In addition the service they offer is 24 hours a day, which provides complete piece of mind for families.

Also you and your family have the option to have the ashes scattered in a garden of remembrance or hand delivered within 28 days of the cremation – something again many other direct funeral plan providers charge for.

Also you and your family have the option to have the ashes scattered in a garden of remembrance or hand delivered within 28 days of the cremation – something again many other direct funeral plan providers only use couriers for and therefore charge extra.  

The difference with Pure Cremation is they handle everything, which will also include the actual cremation itself once their own crematorium has opened in December. They have a fleet of cars and a team of uniformed professionals to ensure everything from the collection to the hand delivery of ashes is controlled and personal.

With the Pure Cremation plan you are in the hands of professional, caring experts who are pioneers in the direct cremation market.

Our Offer

We recommend the Pure Cremation direct funeral plan and will be bappy to answer your questions over the phone on

0800 133 7656

or you can request a brochure to find out more.

Request a brochure

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