Pure Cremation Review

  • The UK's only dedicated direct cremation provider
  • Collection throughout mainland England, Scotland and Wales at no extra cost
  • Ashes hand delivered to the family if required free of charge
  • Just £1,595 or £6.25 a month - a saving of 60% on average funeral costs
  • Only use one crematorium based in Andover*

pure cremation

In this review: We look at the benefits of a Pure Cremation prepaid plan, how they compare & whether they offer good value: Plus see out special offer at the end of this article.

Pure Cremation are the only UK company completely dedicated to direct cremation low cost funerals. Operating in England, Wales and Scotland, their no fuss funeral plan guarantees all of the services included and for your security, Pure Cremation are registered with the Funeral Planning Authority.

Save £100 on the price of a Pure Cremation Plan

Who is Pure Cremation?


Owned and managed by funeral directors with over 30 years experience, Pure Cremation was launched in 2016 as the requirement for simple direct cremations without an actual funeral service grew.

Based in Andover, Pure Cremation offer their direct cremation services throughout England, Scotland, Wales and Northern Ireland. They have their own purpose built crematorium in Andover to service their England and Wales customers and work in partnership with 2 other crematoriums for cremations in Scotland and Northern Ireland.

Owning their own crematorium means Pure Cremation handle every part of the service offered; from collection by one of the experienced fleet of drivers to hand delivery of ashes. They use solid pine eco coffins and biodegradable urns for ashes as part of the management of their carbon footprint.

You may have also seen the Pure Cremation TV ad campaign that shows just how simple this type of funeral is.

They have our 10,000 customer reviews on Trustpilot averaging a score of 4.9.

Which prepaid direct plans do they offer?


Pure cremation offer two forms of direct cremation service; an ‘at need’ service for people who wish to arrange a simple cremation funeral for someone who has just died and a ‘prepaid direct cremation plan’ for those wanting to plan for the future. For the purposes of this direct funeral plan review we will concentrate mainly on the ‘Prepaid’ option, however for those who are looking to arrange a direct funeral straight away, here are some brief details on the service provided:

At need service

The ‘at need’ package is a simple direct cremation without a funeral service. For a one off cost of £1,195, the service includes collection from any hospital or coroner’s mortuary in England, Scotland, Wales and Northern Ireland, cremation fees and doctor’s fees if applicable; a solid pine eco coffin and either the scattering of ashes in a garden of remembrance or return of ashes by hand delivery if preferred.

Additional costs of £250 are incurred when collection is from home, a nursing home or hospice any time of the day or night.

Prepaid cremation planpure cremation tv

The prepaid plan is £1,595 and includes the services required for a simple direct cremation in the future, again without a funeral service.

The plan includes collection anywhere throughout England, Scotland, Wales and Northern Ireland 24 hours a day; cremation fees and doctor’s fees if they apply, a solid pine eco coffin and the return or scattering of the ashes or hand delivered to the family.

With both options any additional charges for ferry crossing from the Isle of Wight or Isle of Man would need to also be paid for.

You can find out more about direct funerals on our main direct cremation page.

Save £100 on the price of a Pure Cremation Plan

How can I pay for my Pure Cremation Plan?

  • Trust based direct cremation plan
    • With Pure Cremation’s trust based plan, your money is held securely in an independently managed trust fund.

      You can pay in one go or over 6 months which is the cheapest option as you don’t incur any additional fees. However if prefer to spread your payments over a longer period, you can pay monthly over 1,2,3,4 or 5 years.

      Payment period Monthly instalment Total payment
      6 months £265.83 £1,595
      12 months £138.23 £1,659
      24 months £71.78 £1,723
      36 months £49.62 £1,786
      48 months £38.55 £1,841
      60  months £31.90 £1,914
  • Over 50's direct cremation plan
    • With Pure Cremation’s over 50s direct cremation plan, your money placed securely in whole of life insurance policy.

      This payment option has low monthly premiums based on age and is available for anyone between the ages of 50 to 75. Your premiums are payable either for life or until you are 90 and you are covered for your services as soon as you have made 24 monthly payments.

      Your age Monthly payment
      50 £6.25
      51 £6.48
      52 £6.73
      53 £7.00
      54 £7.29
      55 £7.61
      56 £7.96
      57 £8.34
      58 £8.76
      59 £9.22
      60 £9.74
      61 £10.31
      62 £10.95
      63 £11.35
      64 £11.84
      65 £12.36
      66 £13.00
      67 £13.78
      68 £14.54
      69 £15.72
      70 £17.07
      71 £17.91
      72 £18.28
      73 £18.63
      74 £18.95
      75 £19.13

Will there be more for my family to pay when the time comes?

Everything included in the plan from collection anywhere throughout mainland UK; the cremation fees and doctors fees if required, through to the scattering or hand delivery of the ashes once the cremation has taken place is fully guaranteed.

This means that there will never be anything more to pay for these services, no matter when it is in the future.

How can I be sure my money is safe?

When you pay for a Pure Cremation direct funeral plan your money is ethically invested in a trust fund, which is a completely separate entity. Therefore if anything were to happen to Pure Cremation, the trust fund remains intact and will either use another company to carry out your direct cremation services, refund the money paid in minus the admin fee or pay the current value of the plan to a funeral director chosen by your family.

The money can only be removed from the trust fund if you cancel the direct funeral plan or on death – in which instance a copy of the death certificate would be required.

Pure Cremation is also registered with the Funeral Planning Authority which means your money will also be protected by their Safeguards.

Is there an age limit on Pure Cremation Plans?

As long as you are 18 or above you can buy a plan.

Can I cancel my plan?

You can cancel your direct cremation prepaid plan at anytime. If you cancel within your initial 30 day review period you will receive a complete refund. If you cancel after this period you will receive your money back, minus the admin fee of £350.

What happens if I move home?

If you move the direct funeral plan moves with you at no extra cost. Just let Pure Cremation know your new address and they will update your details at no extra cost.

Our Pure Cremation Review Verdict

Pure Cremation was one of the first companies to offer a simple direct funeral and their plans include a full guarantee for all the services included.

However although they operate throughout the UK, with only 3 crematoriums available, their services could feel rather limited, especially for those looking for a more regional cremation.

This is one of the reasons we have chosen to partner with Golden Leaves. In addition to being £100 cheaper than Pure Cremation, Golden Leaves have access to a network of crematoriums located throughout the UK, so could provide a more local service for your family.

For more information on how the plan could work for you, read our Golden Leaves review or you can request a brochure.


Golden Leaves direct cremation review

Our Offer

We have partnered with Golden Leaves as we believe their plans offer good value for money with a more local service and at a competitive price.

pure cremation tv

See how prices & key benefits compare

Updated 31st March 2022 by Ashley Shepherd

Ashley is the founder and managing director at Over50choices. With over 30 years’ experience in financial services, he has held senior roles in building societies, banks and insurance companies.

Ashley Shepherd

*all cremations for England and Wales take place in Andover. Cremations for Scotland take place in a crematorium on the outskirts of Glasgow and Cremations for Northern Ireland take place over the border in Southern Ireland

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First Choice Health
Distinct Cremations
Age Partnership
Golden Leaves Funeral Plans
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