The company began life as “The Liverpool Independent Legal Victoria Burial Society”. That was in the Liverpool of 1843.
Initially, the society was formed to provide a scheme for the poor to save into a fund that could eventually be used to help meet the burial costs of their loved ones, thereby avoiding the stigma at the time of what was termed a “pauper’s burial”.
Today the company remains a Friendly Society and is more commonly known as the “Liverpool Victoria”, “LV” or sometimes “LV=” as in “LV= car insurance”. It has grown to become a very large company organisation with assets of £14billion and 5.8 million customers, with approximately 1.1 million of those being society members.
They provide not only car insurance but also investment, general insurance, life insurance and pensions.
Due to their Friendly Society legal status, they actively encourage participation from members in things such as the election of members to the board.
For your peace of mind, LV is regulated by the Financial Conduct Authority (FCA).
LV= car insurance options
LV provide various forms of car insurance cover, including: