About Direct Line
Direct Line was launched in the UK in 1985.
At the time, its proposition was revolutionary, as it involved direct selling through technology (initially telephones) to the UK public rather than the norm at the time – High Street outlets.
Originally operating from a single office with around only 60 employees, today it employs over 10,000 people and has around 10 million customers in the UK. Their product portfolio has also expanded significantly and now includes home, pet, travel, breakdown, life, landlord and business insurance types of cover
Direct Line’s own statistics state that they sell an insurance policy every 10 seconds and are notified of a customer claim every 30 seconds.
For your peace of mind, Direct Line is regulated by the Financial Conduct Authority (FCA).
Direct Line car insurance options