Saga is the website of the organisation that offers, primarily, holidays to the over 50s. It also has other products, and these can all be accessed via the site. These products include specialised insurance for the over 50s, as well as holidays and financial products.
The site also contains a very active blog, which focuses on a number of topics that are aimed at the audience of over 50 year olds. Sample topics include festivals for the over 50s, and restorations of black and white movies.
The main benefit of the site to its audience is the advice that is offered. Site visitors can access information and insight on issues such as legal matters, dating and medical issues that may face people who are in this age range. Finally, the site provides deals and special offers on utilities and other services.